Born from a name,
built to last.
This is the story of how a father decided to leave a legacy for his son — and for a whole generation of independent artists and labels who deserve better.
The origin of
everything.
Dharell wasn't conceived in a boardroom. It was born in a much more human moment: when the CEO & Founder of TranKYouTV held his firstborn son and decided he wanted to build something that, like him, would be real, lasting and purposeful.
In that instant, the idea of Dharell went from a technical project to becoming a personal commitment. A commitment to his son, to his family, and to every creator who had been overlooked by the big platforms.
He named it after his son because he wanted the platform to represent exactly what he saw in Dharell every morning: pure potential, unfiltered authenticity, and the promise that tomorrow can be better.
"I named it after my son because I wanted to build something that, like him, was real, lasting and mine. Dharell isn't just a distributor — it's a legacy."
What we saw and
what we decided to change.
The problem
- Manual splits in spreadsheets, with errors that cost thousands in disputes.
- Metadata rejected by DSPs for not meeting DDEX standards.
- 15–30% commissions on royalties that were never explained.
- Payouts that took months and required endless emails.
- Platforms designed by people who never worked at a label.
Our answer
- Automatic splits with 100% live validation.
- Native DDEX ERN 4.3 pipeline, direct delivery to DSPs.
- 0% commission on royalties. You only pay the subscription.
- Payouts via Stripe, weekly or monthly, to your account.
- Built by people who have sat on your side of the desk.
From a name to
a platform.
An idea is born
The CEO & Founder of TranKYouTV becomes a father for the first time. His son, Dharell, inspires him to build something that outlasts music: a real tool for independent artists.
TranKYouTV grows stronger
With years of experience in the Latin music ecosystem, the founder understands the barriers independent labels face: messy metadata, unvalidated splits, opaque payments and a lack of transparency.
Dharell takes shape
A team of engineers, artists and label operators comes together to design a platform from scratch. The goal: zero commission on royalties, a native DDEX pipeline and automatic splits.
Official launch
Dharell opens to the public with delivery to 9 major DSPs, digital contracts with cryptographic signatures, real-time analytics and a QC team that reviews every release before submission.
+12M streams processed
Hundreds of independent labels and artists already distribute with Dharell. The platform keeps evolving with built-in AI, a release calendar and automated payouts via Stripe.
The values that
define Dharell.
Legacy
Every release is a piece of your story. We treat your music with the same care we used to choose the name Dharell.
Transparency
No hidden fees. No unexplainable middlemen. You control your splits, your contracts and your payments.
Precision
100% live validation, flawless DDEX metadata and human review before every DSP delivery.
Community
Built by industry people, for industry people. We know what you need because we've lived it.
Vision
We don't follow trends. We anticipate them. Built-in AI, predictive analytics and tools that keep you ahead.
Quality
The Dharell.Music review ensures every delivery meets the highest standards before it reaches the platforms.
Dedicated to Dharell,
my firstborn son.
Every line of code, every DDEX delivery, every validated split and every processed payout carries the same care we used to choose your name. Because when something bears the name of someone you love, there's no room for mediocrity.
— CEO & Founder, TranKYouTV
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